Ed Hardy

This dynamic duo is perhaps the most innovative pairing currently in fashion. As a tattoo artist, Don Ed Hardy fashion story has worked hard to elevate tattooing into an art form and by many; he is considered the greatest living tattoo artist around. Hardy is known for incorporating Japanese aesthetics into American tattoo styles. Formally educated, Hardy received a B.F.A. in printmaking from the San Francisco Art Institute.
Hardy then studied tattooing under Sailor Jerry Collins and in Japan with tattoo master Horihide. After which he became a permanent fixture in the San Francisco tattooing scene when he opened his famous Tattoo City tattoo parlor. Hardy originally started producing clothing based around his tattooing designs in 2002.
Today the Ed Hardy fashion story brand is a favorite among the youth culture for its vintage intricate style tattoos, bold colors and high street fashion. Those who wear Ed Hardy clothing know they will stand out from the crowd. Fans of the brand also enjoy expressing themselves through tattooed clothing instead of having to tattoo their bodies. For women the brand offers a tough but feminine look, while men appreciate its edgy rock star appeal.